The art and science of optimising websites ensuring they’re visible, relevant and accessible to your target audience.
No company should be a faceless entity and it’s important to know who could be managing your digital marketing efforts. I’m David Holcroft, formerly of MoneySupermarket, TravelSupermarket and Headwater Holidays (TUI Travel).
As the urge to set up on my own become too much to resist, I set up Wagtail Digital in March 2014 to help companies with their online digital marketing efforts.
Having managed banner ad campaigns for MoneySupermarket before moving into the ever-changing world of SEO with TravelSupermarket and running a rather successful team of 6 analysts, I’ve certainly cut my teeth in an entrepreneurial organisation, where web traffic and conversion was (and still is) absolutely crucial.
I then overhauled the marketing strategy at Headwater Holidays, a niche operator in the activity holiday market. As overall Marketing lead in the company I executed a substantial marketing budget both off and online, eventually delivering a 50% increase in web traffic and lots of other tasty KPI’s I shouldn’t really share here.
Through a small team of skilled, technical and editorially trained SEO’s, I’m now assisting several companies improve their levels of inbound marketing through smart onsite and offsite, paid and organic optimisation. Our client list is growing too. We’re the SEO resource for flash sale, luxury travel site Secret Escapes, the in-house onsite consultants for online travel retailer On the Beach and the sole search agency for other brands such as TheEnergyShop.com and CharlotteMills.com. For privacy reason we can’t share details of larger agencies we work with but we’ve gained considerable SEO experience in the Legal, Recruitment and Online Fashion sectors.
There’s a knack to this inbound marketing ‘thing’ and understanding where you compete with rivals online and how to ‘beat’ them, especially where Google rankings in both PPC & SEO fields are concerned. It’s definitely a mixture of art and science, plus a healthy dose of common sense.
For an informal chat about how we could potentially help boost your digital marketing efforts or solve a tricky SEO problem, do get in touch. Please have a look at my LinkedIn page to read up on my own personal resume.